Skip to products grid selection

DC Shoes uses cookies in order to provide you with customised services and offers. By continuing to browse the DC Shoes website you agree to the use of cookies. Learn more and set up cookies.

Close
  • GIFT CARD -

    THE PERFECT GIFT FOR ANY OCCASION - DISCOVER NOW

  • FREE EXPRESS DELIVERY -

    ON ALL ORDERS - NO MINIMUM SPEND -

    MORE INFO

    This is it! Free express shipping on all orders ends 17th december at 9 am
    Offer not valid on the following products: wheeled luggage, snowboards.

  • FREE RETURNS -

    YOUR RETURN SHIPPING COSTS REFUNDED WITH PAYPAL - FIND OUT MORE

Home > Men > > Highlights
Diet Starts Monday is an innovative men’s retail brand that originated in Washington, D.C., where there is a vast amount of cultural diversity. Diet co-founders John Geiger, Davin Gentry, and Unkle Scooty mastered an exciting approach to men’s fashion. The company first birthed the unique idea of not only combining retail with a restaurant, but to a bar as well. This type of captivating consumer engagement was a new form of retail therapy. Their experience-driven retail approach drove the brand to focus on their forte—quality cut-and-sew clothing. Diet Starts Monday expanded its business with premium collaborations and activation pop-ups in standalone venues, or in larger shops such as Fred Segal. The goal is to constantly build brand awareness, and they strive for limitless creative retail ideas instead of being restrained by the typical in-store experience. DSM embraces streetwear and lifestyle fashion with carefully chosen collaborations and limited releases/distribution. In doing so, they’ve maintained demand, curiosity and anticipation—always keeping customers coming back for more.

DC RESERVE

Shop now

Diet Starts Monday - Shop the Skate Collab Online